DROPLR
Art Director | Brand Development & Creative Coordination
As part of Wieden+Kennedy's design team, I played a key role in reimagining Droplr's brand identity, ensuring it stood out in a competitive landscape of file-sharing platforms. Our goal was to craft a modern, intuitive, and visually compelling brand that aligned with Droplr's positioning as a seamless and secure tool.
Key Contributions:
Brand Identity Development:
Helped define the visual direction, typography, and design system, ensuring brand consistency across digital and marketing touchpoints.
Creative Coordination & Asset Execution:
Worked with designers, strategists, and stakeholders to develop a cohesive set of branded assets, including website visuals, UI elements, and promotional materials.
Market Differentiation Strategy:
Focused on refining Droplr's aesthetic to establish a unique visual identity that distinguished it from competitors like Dropbox and Google Drive.
Learn more about Droplr here.
