NIKE - THE ROGER EFFECT
Designer | Creative Coordination & Brand Identity Development
Spanning nearly three years in development, The Roger Effect was an ambitious campaign celebrating Roger Federer's legendary career and lasting impact on tennis. As part of Wieden+Kennedy's creative team, I contributed to the campaign's visual identity, design execution, and production coordination to ensure a seamless and impactful storytelling experience.
Key Contributions:
Brand Identity Development:
Designed the Ro8er logo, a key campaign element that symbolized Federer's record-breaking eighth Wimbledon title and became an iconic representation of his legacy.
Creative Coordination & Execution:
Collaborated with art directors, motion designers, and brand strategists to refine campaign visuals across digital, print, and broadcast media.
Campaign Impact:
The campaign successfully captured Federer's influence on sports culture, resonating with audiences worldwide and cementing his legacy within the Nike brand story.
