KFC LIMITED
Role:
Art Director | Creative Production & Campaign Execution
For the launch of KFC's first-ever branded merchandise collection, Wieden+Kennedy was tasked with developing a visually striking campaign that blended KFC's playful identity with high-fashion aesthetics. I worked as an art director and production coordinator, helping to shape the creative direction and ensure seamless execution across all assets.
Key Contributions:
Art Direction & Creative Strategy:
Co-led the photography and visual styling, ensuring the campaign aligned with KFC's brand personality while feeling fresh and culturally relevant.
Production & Team Coordination:
Worked closely with photographers, retouchers, and stylists to manage shoot logistics, asset selection, and post-production workflows.
Impact & Visibility:
The campaign generated over half a billion impressions in its first two days, earning media coverage from GQ, Hypebeast, and Esquire and solidifying KFC's entry into branded merchandise as a cultural moment.
