NIKE - AUSTRALIAN OPEN
Designer | Asset Development & Production Coordination
The 2016 Australian Open campaign for Nick Kyrgios was designed to capture the athlete's raw energy, bold personality, and fearless approach to the game. As part of the Wieden+Kennedy creative team, I helped develop and execute the visual storytelling strategy that brought this vision to life.
Key Contributions:
Asset Development & Production Coordination:
Supported the refinement and preparation of final campaign visuals, ensuring consistency across digital and out-of-home placements.
Cross-Functional Collaboration:
Partnered with copywriters, art directors, and brand strategists to develop a cohesive narrative that aligned with Nike's brand voice.
Impact & Visibility:
The campaign visuals were prominently displayed across Melbourne during the Australian Open, reinforcing Kyrgios's presence as one of the tournament's most electrifying athletes.
