NIKE - THE SWITCH
Designer | Visual Development & Production Coordination
Nike's The Switch was one of the brand's most ambitious cinematic campaigns, blending sports storytelling with a high-production narrative featuring Cristiano Ronaldo. As part of Wieden+Kennedy's design team, I contributed to the visual development and execution of key assets that supported the campaign's expansive global rollout.
Key Contributions:
Creative Production Coordination:
Assisted in the development and refinement of campaign visuals, ensuring consistency across digital, print, and out-of-home placements.
Cross-Team Collaboration:
Worked closely with creative directors, motion designers, and marketing teams to align visual assets with the overarching campaign narrative.
Global Impact:
The campaign became one of Nike's most-watched films, earning a Bronze Lion at Cannes 2017 and reinforcing the brand's storytelling legacy in sports culture.
