CONVERGE NETWORK - REBRAND
Brand Design Consultant | Creative Project Lead
Converge Network, a collective of independent consultants, needed a comprehensive rebrand to reflect its evolution and commitment to fostering impact-driven collaborations. As a Creative Project Lead, I managed the rebranding process from strategic development to final execution, ensuring a seamless transformation across branding, web design, and communications.
Key Contributions:
Project Management & Stakeholder Alignment:
Led the rebrand process, coordinating between leadership, designers, and developers to keep the project on track and aligned with strategic goals.
Brand Strategy & Messaging:
Helped redefine the organization's mission, values, and positioning, ensuring a cohesive narrative across all brand touchpoints.
Visual Identity & Creative Direction:
Oversaw the development of a modern, cohesive brand identity, including logo design, typography, and color schemes that reflect Converge's dynamic nature.
Website Redesign & Digital Strategy:
Directed the overhaul of the website, improving navigation, user experience, and access to resources.
Implementation & Launch Support:
Established brand guidelines and communication strategies to maintain consistency across all marketing and operational materials.
