OREGON STATE HONORS COLLEGE REBRAND
Art Director | Creative Project Lead
Oregon State University's Honors College sought a rebrand that would reflect its world-class faculty, innovative facilities, and the transformative experiences it offers students. As a Creative Project Lead, I helped drive the development of a cohesive brand identity and storytelling strategy, ensuring alignment between university leadership, marketing teams, and external creative partners.
Key Contributions:
Project Coordination & Stakeholder Alignment:
Managed communications between OSU leadership, marketing teams, and external creative teams to ensure project goals, timelines, and brand messaging remained consistent.
Creative Strategy & Execution:
Led the development of a visual identity system, directing photography and content production to align with OSU's academic vision.
Cross-Functional Team Management:
Partnered with designers, writers, and strategists to execute the rebrand across digital, print, and recruitment materials, ensuring seamless implementation.
Impact & Implementation:
The rebrand successfully positioned OSU's Honors College as a premier academic institution, increasing engagement among prospective students and faculty while strengthening the college's visual presence.
