NIKE - BALTIMORE IN '84
Designer | Creative Production & Storytelling Coordination
Nike's Baltimore in '84 campaign honored the city's role in preserving the Air Force 1 sneaker's cultural legacy, using a mix of storytelling, illustration, and merchandise to engage sneaker enthusiasts. As part of Wieden+Kennedy's creative team, I helped develop and coordinate key visual assets and campaign materials that reinforced the historic connection between Baltimore and Nike.
Key Contributions:
Creative Production & Asset Coordination:
Assisted in the development and refinement of campaign visuals, ensuring design consistency across digital, print, and merchandise elements.
Storytelling & Narrative Strategy:
Helped integrate compelling visual storytelling into a Nike-branded comic book, capturing the sneaker's deep cultural roots.
Cross-Team Collaboration:
Worked alongside designers, marketers, and brand strategists to ensure the campaign aligned with Nike's broader brand storytelling efforts.
Impact & Visibility:
The campaign successfully highlighted Baltimore's influence on sneaker culture, strengthening the Air Force 1's brand heritage while engaging both longtime fans and new audiences.
