NIKE WORLD CUP - THE LAST GAME
Designer | Creative Production & Cross-Team Coordination
Nike's The Last Game was one of the most ambitious campaigns of the 2014 FIFA World Cup, blending high-energy storytelling with world-class animation. This cinematic short film featured football icons like Cristiano Ronaldo, Neymar Jr., and Zlatan Ibrahimović, reinforcing Nike's brand philosophy—embracing risk and creativity. As part of Wieden+Kennedy's creative team, I worked on the development, execution, and coordination of key campaign visuals, ensuring seamless integration across global marketing platforms.
Key Contributions:
Creative Production & Asset Execution:
Designed and refined key visuals, ensuring consistency across digital, print, and promotional materials.
Cross-Functional Team Coordination:
Partnered with motion designers, animators, and brand strategists to translate the film's narrative into impactful marketing assets.
Workflow & Asset Management:
Assisted in managing the production and adaptation of campaign visuals, ensuring deliverables aligned with Nike's international brand standards.
Global Impact & Engagement:
The Last Game became one of Nike's most-watched animated campaigns, driving engagement across multiple digital and broadcast channels during the World Cup.
Watch the film here.
