NIKE WORLD CUP - WINNER STAYS
Designer | Creative Production & Asset Coordination
Nike's Winner Stays was one of the most dynamic and widely recognized campaigns of the 2014 FIFA World Cup, bringing together global football icons like Cristiano Ronaldo, Neymar Jr., and Wayne Rooney. As part of Wieden+Kennedy's creative team, I worked on the development and coordination of campaign visuals, ensuring a high-impact and cohesive execution across digital, print, and retail environments.
Key Contributions:
Creative Asset Production & Execution:
Designed and refined campaign visuals, ensuring brand consistency and alignment with Nike's global creative strategy.
Cross-Functional Team Collaboration:
Worked closely with art directors, motion designers, and marketing teams to adapt assets for various placements, from digital activations to in-store branding.
Workflow & Asset Coordination:
Assisted in managing the production and distribution of campaign materials, ensuring timely rollout across international markets.
Global Reach & Impact:
Winner Stays became one of Nike's most celebrated World Cup campaigns, driving global fan engagement and reinforcing Nike's influence in football culture.
