NIKE - THE NEYMAR JR EFFECT
Role:
Designer | Cross-Team Technical Creative Collaboration
Nike's The Neymar Jr. Effect was its first-ever virtual reality campaign, immersing fans in Neymar Jr.'s perspective on the pitch. This project pushed the boundaries of sports storytelling and interactive technology, requiring seamless coordination between designers, motion teams, and VR developers to bring the experience to life.
As a Designer, I worked at the intersection of visual storytelling and emerging technology, collaborating closely with Nike's motion and tech teams to develop immersive campaign assets optimized for a VR environment.
Key Contributions:
VR-Optimized Design Execution:
Developed motion-ready visual assets, ensuring they functioned seamlessly within a 360° interactive experience.
Cross-Team Creative Collaboration:
Worked directly with motion designers, 3D artists, and VR developers to adapt 2D design principles into an immersive, interactive format.
Workflow & Asset Coordination:
Helped refine the production process for VR assets, learning how to translate traditional design workflows into a new medium.
Technical & Creative Learning:
This project deepened my understanding of designing for emerging platforms, reinforcing my ability to navigate new creative and technical challenges.
