NIKE - MAKE SOMEDAY TODAY
Designer | Creative Production & Campaign Adaptation
Nike's Make Someday Today campaign captured the historic moment of the Chicago Cubs' first World Series victory in 108 years, using a real-time, reactionary approach to out-of-home advertising. As part of Wieden+Kennedy's creative team, I played a key role in designing and coordinating assets for a fast-paced, evolving campaign, ensuring visual consistency and emotional resonance throughout the series.
Key Contributions:
Creative Production & Real-Time Execution:
Developed on-the-fly design updates after each Cubs victory, adapting campaign visuals to match the excitement of the moment.
Cross-Functional Collaboration:
Worked closely with art directors, production teams, and media planners to execute a live campaign with rapid turnaround times.
Workflow & Asset Coordination:
Helped manage the production and rollout of updated OOH ads, ensuring materials were delivered on time and aligned with Nike's messaging.
Impact & Reach:
The campaign generated 6 million local impressions in Chicago's Wrigleyville area and became a viral moment across social media and live sports coverage, reinforcing Nike's ability to connect with cultural milestones in real time.
