NIKE - ABBY WAMBACH 184 IN 90'
Designer | Creative Production & Asset Coordination
Nike's 184 in 90' campaign honored Abby Wambach's historic 184 international goals, celebrating her enduring legacy in women's soccer. As part of Wieden+Kennedy's creative team, I helped develop the campaign's visual identity and storytelling elements, ensuring a bold, inspiring tribute that resonated with global audiences.
Key Contributions:
Creative Production & Visual Execution:
Designed and refined campaign visuals that highlighted Wambach's legacy, ensuring a compelling and impactful narrative.
Cross-Team Collaboration:
Partnered with art directors, copywriters, and motion designers to create a cohesive brand message across digital, social, and print media.
Asset Coordination & Delivery:
Helped manage the execution and rollout of campaign materials, ensuring final assets met brand guidelines and production deadlines.
Cultural Impact:
The campaign became a defining tribute to Wambach's legacy, engaging fans worldwide and reinforcing Nike's commitment to women's sports.
