THE GIFS OF LOVE
Role:
Co-Creative Director | Creative Services & Concept Development
The GIFs of Love was a self-initiated creative project that explored how branded animated content could enhance digital engagement in sports culture. Developed in collaboration with fellow Creative Director Gianmaria Schonlieb, this project tested the potential of motion-based storytelling for social-first brand communication. In addition to co-directing the creative vision, I led project workflows, managed production timelines, and coordinated cross-functional collaboration to bring the concept to life.
Key Contributions:
Creative Direction & Concept Development:
Co-led the ideation and execution of a series of animated GIFs, developing a distinct visual identity that blended playfulness with dynamic sports energy.
Project Management & Workflow Coordination:
Oversaw the production pipeline, deliverable timelines, and asset refinement process, ensuring efficient execution across creative and technical teams.
Cross-Team Collaboration:
Worked closely with animators, designers, and social strategists to develop content optimized for interactive brand storytelling on digital platforms.
Digital Engagement & Strategy:
Explored how motion-driven content could elevate brand identity in social media ecosystems, providing insights into the role of animated assets in audience engagement.
Watch the film here.
