NIKE - MEN IN THE ARENA
Designer | Creative Production & Campaign Coordination
Nike's Men in the Arena is a deeply moving short film that tells the inspiring story of Somali national football team captains Saadiq Mohamed and Sa'ad Hussein. Their journey—pursuing football amidst the challenges of civil war—embodied Nike's message of resilience, passion, and perseverance in sport. As part of Wieden+Kennedy's creative team, I contributed to the development, execution, and coordination of key campaign visuals, ensuring a cohesive and emotionally resonant brand narrative.
Key Contributions:
Creative Production & Asset Execution:
Designed and refined promotional materials, ensuring brand consistency across digital, social, and print activations.
Cross-Team Collaboration:
Worked closely with editors, motion designers, and brand strategists to align visual storytelling with the film's powerful narrative.
Workflow & Asset Management:
Assisted in managing the production and rollout of campaign visuals, ensuring timely execution across multiple platforms.
Cultural & Brand Impact:
The campaign became a powerful tribute to athlete resilience, reinforcing Nike's commitment to telling stories that inspire and transcend sport.
Watch the film here.
